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No prices on SBC.com

Jakob Nielsen, Top Ten Web-Design Mistakes of 2002:

1. No prices. No B2C ecommerce site would make this mistake, but it's rife in B2B, where most "enterprise solutions" are presented so that you can't tell whether they are suited for 100 people or 100,000 people.

I also thought no B2C site would make that mistake, until I tried to purchase an SBC phone line for my apartment. After I clicked "Residential customers", clicked "Local > New Phone Service", and entered my address, the site asked me for billing and credit information. At no time did I see a price or even a link labelled "prices".

I decided not to purchase a phone line.

This entry was posted on Sunday, July 25th, 2004 at 4:09 pm and is filed under Broken, User Interfaces. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “No prices on SBC.com”

  1. Ted Mielczarek (luser) Says:
    July 26th, 2004 at 10:47 am

    You’d think ebiz sites wouldn’t do this, but you’d be wrong. The new big thing is “This price is too low to show you!” For example, Amazon says “To see our low price, add this item to your cart. You can always remove it later.” See http://www.amazon.com/exec/obidos/tg/feature/-/174014/002-0201721-8454430 , found on this product page: http://www.amazon.com/exec/obidos/tg/detail/-/B000087BXU/ (among others). Quite annoying.